A/B Testing
Run up to four versions of a bundle at once, split your traffic between them, and let real conversion data pick the winner.
How bundle A/B testing works
Create up to 4 variants (A, B, C, and D) of a bundle and assign each a share of traffic. Every visitor is served one variant consistently, and SnapBundles records performance for each one independently — so you compare like for like.
What each variant tracks
| Metric | What it tells you |
|---|---|
| Impressions | How many shoppers saw the variant. |
| Add-to-cart rate | Share of viewers who added the bundle to cart. |
| Conversions | Orders that included the bundle. |
| Revenue | Total revenue attributed to the variant. |
Setting up a test
- Open a bundle in the SnapBundles dashboard and go to A/B Testing.
- Add one or more variants — change the discount, layout, labels, badges, or pricing.
- Set the traffic split for each variant (for example 50 / 50 or 25 / 25 / 25 / 25).
- Activate the test and let it run until you have enough data to decide.
Reading the results
Variant performance appears in the Analytics dashboard with a per-variant breakdown. Compare add-to-cart rate and revenue side by side, then keep the winning variant and turn off the rest.
Tip: change one thing at a time — a single discount level or layout — so you can tell exactly what moved the numbers.